joelroseunit20and24prep

analysing print adverts what makes a good print advert: Clear and effective image Memorable-emotional, informative Slogan/catch phrase, tagline-entice audience, stick in head Persuasive language  Clear language-to the point Appropriate font-typeface, sans-serif/serif Colour scheme-ideally 3/4 Clear layout Name of product Website Brand identity-logo, name of brand/company Eye catching red bull advert: brand identity logo everwhere persuasive language eye catching camera angle colour scheme clear layout name of product repeated three times evian: colour scheme eye catching clear not cluttered live young brand name and logo recognisable product can't miss the advert sprite: eye catchcing bright colours enthusiastic logo with slogan models expression represents drink colour scheme clear not much info easy to look at and understand monster: bright colours eye catching big logo can't miss i...

use of camera: Extreme close up (ECU)- small section of object of character Close up (CU) - neck and face Long shot (LS)- whole body is visible Wide shot (WS) Medium shot (MS) Point of view (POV) Low angle- inferior to character High angle- put viewer in power Over the shoulder (OTS) Alton Towers ride advert: 40 shots  the ride builds up suspense at the start by moving slowly to make the people on it more curious and scared for when and what the ride is going to do. it then speeds up to emphasise how fast it is in real life and what experience the viewers could have if they went there. cologne advert: Chris Hemsworth is speaking. he is also the VoiceOver for the advert. the target audience is males from the age of 18+. conventions: Text Social media links Call to action Logo Slogan Colour scheme Music Characters Storyline diesel advert: this advert uses a variety of different shots and ideas to ga...

advertising standards authority (ASA) Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. harmful: ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children ads must not portray or represent children in a sexual way ads should comply with the law and should not incite anyone to break it.   marketers must not use a shocking claim to attract attention. misleading: No advertisement should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise Marketers must hold documentary evidence to prove all claims, whether direct or implied that are capable of objective substantiation Marketin...

attributes: a quality or feature regarded as a characteristic that belong to a person/ group of people. personal attributes patience positivity enthusiastic hard working determined sometimes motivated sometimes lazy creative focus leadership professional attributes timekeeping behavioural attributes respect listen support bring passion Im very sorry; I don't have photoshop at home therefore I am unable to complete the task. social media manager leadership- a social media manager will need leadership because they will be the core of the task. they will need to designate what tasks everyone is doing and make important decisions. passion- to motivate everyone on his team so they are more efficient and can complete the work to the best ability. speak up- show his team that he is in charge and that he has authority on every decision that he can make. creativity- create work to the best ability and make creative decisions that will positively...

just do it should have gone to supersavers  always fresh, always tasty every little helps  freshly shaven techniques: brand summary- used to make brands benefits and speciality clear brief- clear and to the point rhymes- sticks in mind, easy to remember repetition of brand name- become more memorable alliteration- similar to rhyming use of second person- consumer feels spoken to personally or involved In product use of every/ always- indicates companies unswerving commitment present tense- timelessness imperatives- assertive demands designed to sweep customer along in agreement use of capitals- emphasis  humour- consumers are entertained, better brand reputation use of puns/ wordplay- second layer of meaning to impress customer with smartness of brand tesco lorry second person repetion rhyme colour scheme present tense puns/ slogan Burger King puns repetition slogan brand name rhyme pic...

advertising: a campaign promoting a product or idea which can persuade or interest a target audience to purchase a product or service. many forms of media can be used in advertisement. advertising platforms: social media magazine adverts video adverts tv adverts tube/ transport planes sport billboard flyer word of mouth examples: consistency of message target audience evian: deliver message use colours use babys to promote youth celebrities (tennis players) be healthy and fit wide target audience active lifestyle gillette: controversial reinvent itself men had issues because they felt harassed by advert shows all men are sexual predators nike: targeted at minority groups  black solidarity