convergence

what is convergence?

  • media technologies coming together and performing similar tasks
  • hardwares capability to do more than before
  • e.g. phones to make calls, send texts, emails, take pictures, access to internet.

how do you consume media through your smartphone?

 music, videos (YouTube), read the news sometimes, go on the internet, shopping, social media.

how do you produce media through your smartphone?

take photos, send photos, text, snapchat, instagram.

Apple's new iPhone8 and iPhone X: all the details from the launch ...

the advantage of my phone is that I can do everything on my phone rather than on a laptop or iPad. for example, I can write an email on my phone rather having to get my laptop and do it on there. 

key terms:

  • Immediacy: The speed at which audiences can consume digital media products.
  • Access: The restrictions (or lack thereof) put on digital media products.
  • Convenience: The ease at which a product can be accessed. This can include whether or not a digital media product is free, cheap, global, national, local, user friendly, etc. 
  • Portability: The flexibility and movement associated with a digital product (i.e. can the product be carried around with the user in their handbag, etc.?)
  • Connectivity: The extent to which a product allows users to be linked to the ‘global village’, or to be part of a digital community, social network, virtual reality, etc.
  • Interactivity: The ways in which producers/a product and a consumers work together. This includes the level of control the consumer has over the product, whether or not users can generate original content, the use of web-links, uploads/downloads, texting, e-mailing, or ‘red button’ functions  to bring the consumer closer to the product.
  • Personalisation: The ways in which the product can be made personal to the consumer. This could be done through logging/signing in, adapting interfaces, font features or music playlists.


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