advertising slogans


  • just do it
  • should have gone to supersavers 
  • always fresh, always tasty
  • every little helps 
  • freshly shaven

techniques:

brand summary- used to make brands benefits and speciality clear

brief- clear and to the point

rhymes- sticks in mind, easy to remember

repetition of brand name- become more memorable

alliteration- similar to rhyming

use of second person- consumer feels spoken to personally or involved In product

use of every/ always- indicates companies unswerving commitment

present tense- timelessness

imperatives- assertive demands designed to sweep customer along in agreement

use of capitals- emphasis 

humour- consumers are entertained, better brand reputation

use of puns/ wordplay- second layer of meaning to impress customer with smartness of brand


tesco lorry
  • second person
  • repetion
  • rhyme
  • colour scheme
  • present tense
  • puns/ slogan

Burger King
  • puns
  • repetition
  • slogan
  • brand name
  • rhyme
  • picture

innocent
  • repetition
  • brand repetition
  • slogan
  • puns
  • USP

casino
  • government
  • clear message
  • language
  • repetition
  • capitals
  • emphasis

protein world
  • billboard
  • persuasive language
  • repetition
  • second person
  • alliteration
  • colour scheme
  • bright colours to Catch eye




Comments

  1. JCoSS Media Dept15 April 2020 at 06:23

    Hi Joel,

    Your notes seem fine, but where are the three adverts you were meant to find and analyse yourself.

    Please put them in and analyse. One from print/social media/tv.

    Thanks

    Mr H

    ReplyDelete

Post a Comment

Popular posts from this blog

advertising is...

advertising: a campaign promoting a product or idea which can persuade or interest a target audience to purchase a product or service. many forms of media can be used in advertisement. advertising platforms: social media magazine adverts video adverts tv adverts tube/ transport planes sport billboard flyer word of mouth examples: consistency of message target audience evian: deliver message use colours use babys to promote youth celebrities (tennis players) be healthy and fit wide target audience active lifestyle gillette: controversial reinvent itself men had issues because they felt harassed by advert shows all men are sexual predators nike: targeted at minority groups  black solidarity
Read more

analysing print adverts

Image
analysing print adverts what makes a good print advert: Clear and effective image Memorable-emotional, informative Slogan/catch phrase, tagline-entice audience, stick in head Persuasive language  Clear language-to the point Appropriate font-typeface, sans-serif/serif Colour scheme-ideally 3/4 Clear layout Name of product Website Brand identity-logo, name of brand/company Eye catching red bull advert: brand identity logo everwhere persuasive language eye catching camera angle colour scheme clear layout name of product repeated three times evian: colour scheme eye catching clear not cluttered live young brand name and logo recognisable product can't miss the advert sprite: eye catchcing bright colours enthusiastic logo with slogan models expression represents drink colour scheme clear not much info easy to look at and understand monster: bright colours eye catching big logo can't miss i...
Read more