advertising is...

advertising: a campaign promoting a product or idea which can persuade or interest a target audience to purchase a product or service. many forms of media can be used in advertisement.

advertising platforms:

  • social media
  • magazine adverts
  • video adverts
  • tv adverts
  • tube/ transport
  • planes
  • sport
  • billboard
  • flyer
  • word of mouth


examples:
  • consistency of message
  • target audience

evian:
  • deliver message
  • use colours
  • use babys to promote youth
  • celebrities (tennis players)
  • be healthy and fit
  • wide target audience
  • active lifestyle

gillette:
  • controversial
  • reinvent itself
  • men had issues because they felt harassed by advert
  • shows all men are sexual predators


nike:
  • targeted at minority groups 
  • black solidarity







Comments

  1. JCoSS Media Dept15 April 2020 at 06:10

    Hi Joel,

    Well done with this so far, but you need to read through the link and add notes from the studiobinder link. Please do that

    Thanks

    Mr H

    ReplyDelete

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