analysing TV adverts

use of camera:
  • Extreme close up (ECU)- small section of object of character
  • Close up (CU) - neck and face
  • Long shot (LS)- whole body is visible
  • Wide shot (WS)
  • Medium shot (MS)
  • Point of view (POV)
  • Low angle- inferior to character
  • High angle- put viewer in power
  • Over the shoulder (OTS)
Alton Towers ride advert:


  • 40 shots 
  • the ride builds up suspense at the start by moving slowly to make the people on it more curious and scared for when and what the ride is going to do. it then speeds up to emphasise how fast it is in real life and what experience the viewers could have if they went there.

cologne advert:

  • Chris Hemsworth is speaking. he is also the VoiceOver for the advert. the target audience is males from the age of 18+.

conventions:


  • Text
  • Social media links
  • Call to action
  • Logo
  • Slogan
  • Colour scheme
  • Music
  • Characters
  • Storyline

diesel advert:

this advert uses a variety of different shots and ideas to gather the attention of the viewer. throughout the whole advert, the speed of the shots is relatively normal however they did also use a few fast and slow shots to keep the viewers interested. as well as this, their is a VoiceOver who uses repetition of their slogan "only the brave wild" to get it into the consumers head so they are always thinking that this fragrance will make them brave and wild.



















Comments

Post a Comment

Popular posts from this blog

advertising is...

advertising: a campaign promoting a product or idea which can persuade or interest a target audience to purchase a product or service. many forms of media can be used in advertisement. advertising platforms: social media magazine adverts video adverts tv adverts tube/ transport planes sport billboard flyer word of mouth examples: consistency of message target audience evian: deliver message use colours use babys to promote youth celebrities (tennis players) be healthy and fit wide target audience active lifestyle gillette: controversial reinvent itself men had issues because they felt harassed by advert shows all men are sexual predators nike: targeted at minority groups  black solidarity
Read more

advertising slogans

just do it should have gone to supersavers  always fresh, always tasty every little helps  freshly shaven techniques: brand summary- used to make brands benefits and speciality clear brief- clear and to the point rhymes- sticks in mind, easy to remember repetition of brand name- become more memorable alliteration- similar to rhyming use of second person- consumer feels spoken to personally or involved In product use of every/ always- indicates companies unswerving commitment present tense- timelessness imperatives- assertive demands designed to sweep customer along in agreement use of capitals- emphasis  humour- consumers are entertained, better brand reputation use of puns/ wordplay- second layer of meaning to impress customer with smartness of brand tesco lorry second person repetion rhyme colour scheme present tense puns/ slogan Burger King puns repetition slogan brand name rhyme pic...
Read more

analysing print adverts

Image
analysing print adverts what makes a good print advert: Clear and effective image Memorable-emotional, informative Slogan/catch phrase, tagline-entice audience, stick in head Persuasive language  Clear language-to the point Appropriate font-typeface, sans-serif/serif Colour scheme-ideally 3/4 Clear layout Name of product Website Brand identity-logo, name of brand/company Eye catching red bull advert: brand identity logo everwhere persuasive language eye catching camera angle colour scheme clear layout name of product repeated three times evian: colour scheme eye catching clear not cluttered live young brand name and logo recognisable product can't miss the advert sprite: eye catchcing bright colours enthusiastic logo with slogan models expression represents drink colour scheme clear not much info easy to look at and understand monster: bright colours eye catching big logo can't miss i...
Read more