joelroseunit20and24prep

what is convergence? media technologies coming together and performing similar tasks hardwares capability to do more than before e.g. phones to make calls, send texts, emails, take pictures, access to internet. how do you consume media through your smartphone?  music, videos (YouTube), read the news sometimes, go on the internet, shopping, social media. how do you produce media through your smartphone? take photos, send photos, text, snapchat, instagram. the advantage of my phone is that I can do everything on my phone rather than on a laptop or iPad. for example, I can write an email on my phone rather having to get my laptop and do it on there.  key terms: I mmediacy:   The speed at which audiences can consume digital media products. Access:   The restrictions (or lack thereof) put on digital media products. Convenience:  The ease at which a product can be accessed. This can include whether or not a digital media produ...

analysing print adverts what makes a good print advert: Clear and effective image Memorable-emotional, informative Slogan/catch phrase, tagline-entice audience, stick in head Persuasive language  Clear language-to the point Appropriate font-typeface, sans-serif/serif Colour scheme-ideally 3/4 Clear layout Name of product Website Brand identity-logo, name of brand/company Eye catching red bull advert: brand identity logo everwhere persuasive language eye catching camera angle colour scheme clear layout name of product repeated three times evian: colour scheme eye catching clear not cluttered live young brand name and logo recognisable product can't miss the advert sprite: eye catchcing bright colours enthusiastic logo with slogan models expression represents drink colour scheme clear not much info easy to look at and understand monster: bright colours eye catching big logo can't miss i...

use of camera: Extreme close up (ECU)- small section of object of character Close up (CU) - neck and face Long shot (LS)- whole body is visible Wide shot (WS) Medium shot (MS) Point of view (POV) Low angle- inferior to character High angle- put viewer in power Over the shoulder (OTS) Alton Towers ride advert: 40 shots  the ride builds up suspense at the start by moving slowly to make the people on it more curious and scared for when and what the ride is going to do. it then speeds up to emphasise how fast it is in real life and what experience the viewers could have if they went there. cologne advert: Chris Hemsworth is speaking. he is also the VoiceOver for the advert. the target audience is males from the age of 18+. conventions: Text Social media links Call to action Logo Slogan Colour scheme Music Characters Storyline diesel advert: this advert uses a variety of different shots and ideas to ga...

advertising standards authority (ASA) Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. harmful: ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children ads must not portray or represent children in a sexual way ads should comply with the law and should not incite anyone to break it.   marketers must not use a shocking claim to attract attention. misleading: No advertisement should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise Marketers must hold documentary evidence to prove all claims, whether direct or implied that are capable of objective substantiation Marketin...